A Holding Company Where Founder Stories Continue — Not End.
A Family of Businesses, Built by Entrepreneurs—For Entrepreneurs.
20+
Years of Operating Experience
5
Successful Founder Exits Facilitated
$100M+
in Value Generated
Investment Criteria
Investors Focused on the Lower Middle Market
At The Rossman Company, our mission is to be the long-term home for legacy businesses across America. We partner with founders and family-owned companies who are ready to transition, offering a thoughtful, entrepreneur-led approach to succession. Our goal is to honor what’s been built—preserving culture, protecting jobs, and investing in sustainable growth—while providing the next generation of leadership and stewardship.
The firm is led by Alex Rossman, award-winning marketer and CEO of Rossman Media, who brings a deep background in marketing and advertising to help incubate and scale the companies he’s passionate about. Backed by a team of seasoned operators and subject matter experts, The Rossman Company leverages cross-industry knowledge spanning marketing services, technology, consumer services, professional services, and more. We believe great businesses deserve more than just capital—they deserve partners who lead with heart, operate with integrity, and think in decades, not quarters.
"I started The Rossman Company because I'm in a founder’s shoes. Selling your business isn’t just a financial decision, it’s personal. We exist to make sure that legacy is honored, your people are taken care of, and your next chapter is built on respect, not pressure."
— Alex Rossman, Managing Partner at The Rossman Company
Our Family of Businesses
Each company in our portfolio was built with care. We're here to amplify what’s working, add strategic support, and grow with purpose.
Rossman | Marketing Services
Rossman Media
Rossman Media is a full-service digital marketing agency and the core platform of our roll-up strategy, focused on acquiring and integrating complementary agencies into a unified, tech-enabled powerhouse. Since launch, we’ve grown revenue 300%, expanded EBITDA margins by 15+ points, and scaled across multiple cities—centralizing services, elevating creative, and driving growth across the portfolio.
Actively pursuing add-on acquisitions ($250K - $5M of EBITDA)
Rossman | Managed & IT Services
At The Rossman Company, we view Managed Service Providers (MSPs) as mission-critical businesses that benefit from high client stickiness, recurring revenue, and increasing reliance on outsourced IT solutions across industries. Our investment thesis focuses on acquiring established MSPs serving small to mid-sized enterprises, with a strong local or regional footprint, solid customer retention, and a diversified service offering across cloud, cybersecurity, and network management. We aim to build a national MSP platform by integrating best-in-class operators, streamlining back-office functions, expanding margins through scale, and layering in complementary solutions—positioning the business for long-term growth and exit optionality.
Actively pursuing platform acquisition ($1M - $10M of EBITDA)
Rossman | Healthcare Services
At The Rossman Company, we believe healthcare services represent a resilient, recession-resistant sector with long-term demographic tailwinds and increasing demand for accessible, high-quality care. Our investment thesis is centered on acquiring founder-led, cash-flowing healthcare businesses—particularly those in specialty care, behavioral health, outpatient services, and revenue cycle management—that have strong clinical teams, recurring patient volume, and opportunities to scale through operational improvement, technology integration, and regional expansion. By partnering with experienced providers and maintaining continuity of care, we aim to preserve each brand’s legacy while unlocking growth through strategic tuck-ins, marketing infrastructure, and back-office consolidation.
Actively pursuing platform acquisition ($1M - $10M of EBITDA)
Rossman | Home Services
At The Rossman Company, we see the home services sector as a fragmented, recession-resilient industry driven by recurring demand, aging infrastructure, and growing homeowner expectations. Our investment thesis targets established, locally trusted providers across HVAC, plumbing, electrical, roofing, and other essential residential services with strong brand equity, consistent cash flow, and a loyal customer base. By acquiring and integrating these businesses into a scalable platform, we aim to drive growth through operational efficiency, centralized marketing, technology adoption, and strategic geographic expansion—while preserving the legacy and craftsmanship that built each company’s reputation.
Actively pursuing platform acquisition ($1M - $10M of EBITDA)
Rossman | Financial Services
At The Rossman Company, we recognize accounting, bookkeeping, and CFO services as essential, high-retention functions that provide stable recurring revenue and deep client relationships. Our investment thesis focuses on acquiring firms that serve small to mid-sized businesses with a mix of monthly accounting, payroll, tax, and outsourced CFO services. With increasing demand for financial clarity, compliance, and strategic advisory, we see a significant opportunity to build a modern, tech-enabled platform that combines trusted local expertise with centralized systems, automation, and value-added services. Our approach is to preserve each firm’s client-centric culture while scaling efficiently through integration, cross-selling, and regional expansion.
Actively pursuing platform acquisition ($1M - $10M of EBITDA)
Rossman | Agriculture
At The Rossman Company, we view agriculture and environmental services as essential industries at the intersection of sustainability, food security, and infrastructure resilience. Our investment thesis targets companies providing agronomic consulting, irrigation systems, soil testing, environmental compliance, and related services that support landowners, farmers, and municipalities. These businesses often operate in fragmented markets with strong local relationships and recurring service needs, making them ideal for a regional roll-up strategy. We aim to partner with founder-led operators to preserve legacy while investing in technology, centralized operations, and geographic expansion—building a scalable platform that meets the growing demand for environmentally responsible land and resource management.
Actively pursuing platform acquisition ($1M - $10M of EBITDA)
Rossman | Residential and Commercial Services
At The Rossman Company, we see General Residential and Commercial Services as a compelling category of essential, recession-resistant businesses with predictable cash flow, regulatory tailwinds, and strong consolidation potential. Our investment thesis focuses on acquiring and integrating providers across waste management, pest control, fire and life safety, HVAC, plumbing, electrical, and commercial janitorial services. These sectors share common traits—sticky customer relationships, recurring revenue through maintenance and compliance-driven contracts, and highly localized operations that benefit from scale and centralized systems. By partnering with experienced operators and investing in technology, marketing, and back-office efficiency, we aim to build a leading platform of service providers that deliver critical infrastructure support to homes and businesses alike.
Actively pursuing platform acquisition ($1M - $10M of EBITDA)
M&A IS a team sport.
Our Team
The team at The Rossman Company brings together seasoned operators, marketers, and deal professionals with a shared mission: to acquire and scale exceptional service businesses. With a background rooted in entrepreneurship and a track record of growing brands through Rossman Media, we pair hands-on operational expertise with disciplined investment strategy. We partner with founders to preserve legacy, unlock growth, and build enduring value—one thoughtful acquisition at a time.
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