Where Founder Stories Continue — Not End.

Acquiring Pacific Northwest Businesses, Built by Entrepreneurs—For Entrepreneurs.

20+

Years of  Operating Experience

5

Successful Founder Exits Facilitated

$100M+

in Enterprise Value

Investment Criteria

Business Profile:


Founder-led or legacy businesses


Seeking retirement, succession, or strategic growth


Industry Agnostic

Financial Profile:


Revenue: < $100M


EBITDA: < $10M


Consistent cash flow and profitability

Geographic Focus:


Pacific Northwest (Oregon, Washington, Idaho, Northern California)


Will consider adjacent regions for the right fit

Transaction Types:


Full Buyouts


Majority Recapitalizations


Owner Transitions or Succession Plans


Management Buyouts (MBOs)

Investors Focused on Lower Middle Market Opportunities

At The Rossman Company, our mission is to be the long-term home for legacy businesses across the Pacific Northwest. We partner with founders and family-owned companies who are ready to transition, offering a thoughtful, entrepreneur-led approach to succession. Our goal is to honor what’s been built—preserving culture, protecting jobs, and investing in sustainable growth—while providing the next generation of leadership and stewardship.


The firm is led by Alex Rossman, award-winning marketer and CEO of Rossman Media, who brings a deep background in marketing and advertising to help incubate and scale the companies he’s passionate about. Backed by a team of seasoned operators and subject matter experts, The Rossman Company leverages cross-industry knowledge spanning marketing services, technology, consumer services, professional services, and more. We believe great businesses deserve more than just capital—they deserve partners who lead with heart, operate with integrity, and think in decades, not quarters.

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"I started The Rossman Company because I'm in a founder’s shoes. Selling your business isn’t just a financial decision — it’s personal. We exist to make sure that legacy is honored, your people are taken care of, and your next chapter is built on respect, not pressure."


— Alex Rossman, Managing Partner at The Rossman Company

Investment Thesis

Businesses Built by Founders, Backed by Us

Each company in our portfolio was built with care. We're here to amplify what’s working, add strategic support, and grow with purpose.

Rossman Media

Tech-Enabled Marketing Services

Rossman Media is a full-service digital marketing agency and the core platform of our roll-up strategy, focused on acquiring and integrating complementary agencies into a unified, tech-enabled powerhouse. Since launch, we’ve grown revenue 300%, expanded EBITDA margins by 15+ points, and scaled across multiple cities—centralizing services, elevating creative, and driving growth across the portfolio.

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Managed Service Providers

Our Managed Services Platform is building a network of specialized IT and technology service providers with strong recurring revenue and sticky client relationships. We focus on acquiring Managed Service Providers (MSPs), cybersecurity firms, cloud infrastructure consultants, helpdesk solutions, and IT compliance providers that serve small to mid-sized businesses. The MSP sector is highly fragmented and primed for consolidation, with many firms lacking scale or operational maturity. Our strategy centers around unifying backend operations — including sales, support, procurement, and systems — while preserving local client trust and technical talent. By bringing these companies under one platform, we unlock economies of scale, expand service offerings, and accelerate growth — creating a future-ready IT ecosystem with strong enterprise value.

Healthcare Services

Our Communication Intelligence Platform is focused on acquiring and integrating high-margin, compliance-driven software and data companies serving the healthcare industry. We target sticky, recurring revenue businesses in appointment automation, branded calling, and data enrichment—core infrastructure for patient engagement and operational efficiency. This market is highly fragmented, with legacy providers lacking scale, modern tech, or go-to-market reach. By centralizing product development, customer success, compliance, and sales enablement, we create a unified platform that improves retention, drives cross-sell, and expands enterprise value—while preserving each company’s trusted market position.

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Home Services

Our Home Services Platform is focused on acquiring and scaling high-performing, locally trusted businesses in essential service verticals. We target fragmented, high-demand industries such as HVAC, plumbing, electrical, pest control, roofing, landscaping, and garage door services — where brand equity, customer relationships, and recurring revenue matter. Our acquisition strategy centers around preserving local reputation while centralizing backend operations like marketing, finance, call centers, and technology to drive margin expansion and sustainable growth. By creating a network of regionally dominant operators under one strategic platform, we unlock cost efficiencies, cross-market capabilities, and a path to a future exit at scale — all while honoring the legacy each founder has built.

FAQ

  • Why would I sell my company to The Rossman Company?

    We’re operators first, not just investors. We’ve built, scaled, and led agencies and service-based businesses just like yours. We’re not here to flip your business — we’re here to preserve your legacy, empower your team, and scale what you’ve built with care.

  • What kinds of companies do you typically acquire?

    We acquire profitable  businesses — doing $1M to $50M in annual revenue, ideally with strong customer relationships and an established leadership team in place.

  • Will my brand go away?

    Not necessarily. We respect the equity you’ve built in your brand. In some cases, we keep it as-is; in others, we unify brands under a larger platform to maximize growth and streamline operations. We work with you to make that decision together.

  • What happens to my employees after the sale?

    Your team matters to us. In most cases, your employees are retained — and in many cases, given more opportunities for growth, training, and access to shared resources. We believe great companies are built by great people — we don’t take that lightly.

  • Do I need to stay on after the sale?

    That’s up to you. Some founders want to stay and help scale — others are ready to step back. We can structure deals where you phase out over 6–12 months, stay on as an advisor, or continue in a leadership role. It's truly founder-friendly and flexible.

  • How is my business valued?

    Valuation is based on a multiple of your earnings (typically SDE or EBITDA), with factors like growth rate, recurring revenue, client retention, and team strength influencing the number. We’ll always walk you through how we arrive at a fair and transparent offer.

  • What does the deal structure look like?

    We customize each deal. It often includes a mix of upfront cash, potential earn-outs based on performance, and/or rollover equity — where you retain partial ownership in the larger platform we’re building. Our goal is to align incentives and set everyone up for a win.

  • How long does the acquisition process take?

    It typically takes 30–90 days from our first conversation to closing. We move efficiently and respectfully, with minimal disruption to your day-to-day operations.

  • What makes you different from other buyers or private equity firms?

    We’re not a faceless fund. We’re entrepreneurs who are in your shoes — and we value people over spreadsheets. We lead with integrity, act with speed, and make decisions with empathy. No corporate red tape, no drama — just real partnership.

  • I’m not ready to sell yet. Can we still talk?

    Absolutely. We love building relationships early. Whether you're 6 months or 6 years away from selling, we're happy to give guidance, answer questions, and help you prepare for when the time is right.


    Even better — you can work with us to strategically grow your business ahead of an eventual exit. We offer advisory, playbooks, and shared resources to help you scale smart. You'll also get access to our Pacific Northwest Business Owner community, where you can connect with other founders, share ideas, and tap into growth-focused conversations.


The Rossman Report

Latest updates in M&A and local business.

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By Alex Rossman January 1, 2025
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By Alex Rossman October 4, 2024
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By Alex Rossman September 3, 2024
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