Where Founder Stories Continue — Not End.
Acquiring Pacific Northwest Businesses, Built by Entrepreneurs—For Entrepreneurs.
20+
Years of Operating Experience
5
Successful Founder Exits Facilitated
$100M+
in Enterprise Value
Investment Criteria
Pacific Northwest (Oregon, Washington, Idaho, Northern California)
Will consider adjacent regions for the right fit
Investors Focused on Lower Middle Market Opportunities
At The Rossman Company, our mission is to be the long-term home for legacy businesses across the Pacific Northwest. We partner with founders and family-owned companies who are ready to transition, offering a thoughtful, entrepreneur-led approach to succession. Our goal is to honor what’s been built—preserving culture, protecting jobs, and investing in sustainable growth—while providing the next generation of leadership and stewardship.
The firm is led by Alex Rossman, award-winning marketer and CEO of Rossman Media, who brings a deep background in marketing and advertising to help incubate and scale the companies he’s passionate about. Backed by a team of seasoned operators and subject matter experts, The Rossman Company leverages cross-industry knowledge spanning marketing services, technology, consumer services, professional services, and more. We believe great businesses deserve more than just capital—they deserve partners who lead with heart, operate with integrity, and think in decades, not quarters.
"I started The Rossman Company because I'm in a founder’s shoes. Selling your business isn’t just a financial decision — it’s personal. We exist to make sure that legacy is honored, your people are taken care of, and your next chapter is built on respect, not pressure."
— Alex Rossman, Managing Partner at The Rossman Company
Businesses Built by Founders, Backed by Us
Each company in our portfolio was built with care. We're here to amplify what’s working, add strategic support, and grow with purpose.
Rossman Media
Tech-Enabled Marketing Services
Rossman Media is a full-service digital marketing agency and the core platform of our roll-up strategy, focused on acquiring and integrating complementary agencies into a unified, tech-enabled powerhouse. Since launch, we’ve grown revenue 300%, expanded EBITDA margins by 15+ points, and scaled across multiple cities—centralizing services, elevating creative, and driving growth across the portfolio.


Managed Service Providers
Our Managed Services Platform is building a network of specialized IT and technology service providers with strong recurring revenue and sticky client relationships. We focus on acquiring Managed Service Providers (MSPs), cybersecurity firms, cloud infrastructure consultants, helpdesk solutions, and IT compliance providers that serve small to mid-sized businesses. The MSP sector is highly fragmented and primed for consolidation, with many firms lacking scale or operational maturity. Our strategy centers around unifying backend operations — including sales, support, procurement, and systems — while preserving local client trust and technical talent. By bringing these companies under one platform, we unlock economies of scale, expand service offerings, and accelerate growth — creating a future-ready IT ecosystem with strong enterprise value.
Healthcare Services
Our Communication Intelligence Platform is focused on acquiring and integrating high-margin, compliance-driven software and data companies serving the healthcare industry. We target sticky, recurring revenue businesses in appointment automation, branded calling, and data enrichment—core infrastructure for patient engagement and operational efficiency. This market is highly fragmented, with legacy providers lacking scale, modern tech, or go-to-market reach. By centralizing product development, customer success, compliance, and sales enablement, we create a unified platform that improves retention, drives cross-sell, and expands enterprise value—while preserving each company’s trusted market position.


Home Services
Our Home Services Platform is focused on acquiring and scaling high-performing, locally trusted businesses in essential service verticals. We target fragmented, high-demand industries such as
HVAC, plumbing, electrical, pest control, roofing, landscaping, and
garage door services — where brand equity, customer relationships, and recurring revenue matter. Our acquisition strategy centers around preserving local reputation while centralizing backend operations like marketing, finance, call centers, and technology to drive margin expansion and sustainable growth. By creating a network of regionally dominant operators under one strategic platform, we unlock cost efficiencies, cross-market capabilities, and a path to a future exit at scale — all while honoring the legacy each founder has built.